When crafting a post or writing a new page, there should always be a goal in mind or rather the copy should be “a means to an end”. With every piece of copy written material, the question UWS seeks to answer before writing copy is:

“What is the desired action I wish the reader to achieve?”

The answer to this question will shape the type of copy written, the flow, the structure and the end result.

Goals of Website Copy Writing

1. Target keywords / phrases – every post or article should target a keyword or target phrase. These keywords and phrases should be carefully embedded in the text early and often.
2. Create content that ranks well in search engines – the content should be “search engine friendly”. This means allowing the search engines to easily crawl your site, store information and think positively of your original content
3. Write content which is informative to your readers – while it is important to target certain terms, it is equally important for your readers to deem the information useful. The readers are your customers. Quality, well-written and informative articles begs your readers to come back for more.
4. Craft content which compels others to link to you – writing content which gets you referenced in your particular industry is invaluable. Not only do you become an expert in the field, other websites, blogs and social network sites begin linking to your content.

Why Umbrella Web Solutions?

• UWS works closely with the client to ensure copy writing is inline with the industry.
• UWS researches the most commonly searched phrases and keywords.
• UWS strategically embeds keywords to leverage search engine ranking possibilities.
• UWS revisits the written article to see if the copy is responding well in search engines.

Please let us know how we can assist you with your copy writing needs. Contact UWS.