Social Media is about creating something that is unique and link-worthy and something which others will want to share with friends and colleagues. The return on investment often comes in the form of short bursts of traffic or an increase in links linking to your site. Social media is important because it creates another / several avenues for prospective customers to find your business rather than just through major search engines. Diversification is key.

Social Media Forms

1. Blog – “just blog, blog, blog”. You may have heard this before but did not actually know what it means. A blog is a great way to post fresh content on your site and update customers with new information. It is important to search engines and blog directories.  New content is posted regularly because it demonstrates your businesses continued activity in the industry. I strongly suggest a WordPress blog platform.
2. Social Media Sites – you have heard of Facebook, Myspace and Twitter but did you know about Stumbleupon, Digg and Delicious? Each social media website caters to a different type of audience and can be especially effective in gaining traffic, in bound links and increased sales.
3. Online Videos – internet online videos are quickly gaining popularity on the internet, like YouTube. Videos are not only appearing in search results but also on social media sites and 3rd party blogs. How to, comical and industry expert videos can create huge upswings in traffic.
4. Discussion Groups – online discussion forums are a great way to find where your customers are hanging out. There’s a chance your customers are congregating in online groups like Google Groups and Yahoo Groups. These groups narrowly focus on a particular product and service. And being able to help them answer a question can be a great marketing tool.

Please let us know how we can assist you with your Social Media needs. Contact UWS.