What are you looking for?

• Plumber in San Francisco?
• Italian restaurant in Miami?
• Massage Therapist in Phoenix?
• Lawyer in Atlanta?

Many of the search queries result in local search results. People are looking local for services and products in their city or region. In the past, when a patron was looking for a local business, they would consult the yellow pages. This is not the case anymore. As conventional print, like directories become more antiquated and time consuming, people are opting for quicker search results and ones with reviews. Reviews tell the customer what others think of that particular business establishment.

Example 1: Google Local

Search Results for “San Francisco CA Plumber”

Example 2: Yahoo Local

Search Results for “San Francisco CA Plumber”

Example 3: MSN Local

Search Results for “San Francisco CA Plumber”

Why is Local Search important to Businesses?

• User Reviews – it is important to people to read what others have said about your business. It builds credibility and trust. When there are 5 businesses advertising the same product or service, how is a prospective buyer going to decide between your company and a competitor? Reviews is one of them.

• Easy to Find – if a customer has to call your business to ask for directions or get your address, over the course of a month, the amount of wasted time could be better spent in other areas. With prominent local placement, a customer simply looks up your information without having to place a phone call.

• Promotions – your profile under the local results offers you the opportunity to promote your business with specials, coupons and discounts. This yet another way to separate your business from the competition and entice new or current customers to frequent your establishment.

Please let us know how we can assist you grow your online presence. Contact UWS.